16-Plus Design Tips to Make Your Direct Mail Shine

For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique … Continue reading 16-Plus Design Tips to Make Your Direct Mail Shine

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File Templates

Setting up files without any assistance or a clear understanding of what your printer needs can be troublesome. Here we have provided a few templates to help you start your project off on the right foot. All of our templates are set up to the correct trim size, with folds and die-lines (if any) taken … Continue reading File Templates

Typography

The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas. Do you know all 20 of the typography mistakes every beginner makes? Image Printing has been producing the highest quality printing in the region since … Continue reading Typography

Color Theory

The study of how colors make people feel and respond. Certain colors tend to evoke certain subconscious emotions and feelings in people – for example, we tend to associate blue with trust and dependability, hence why so many corporate businesses have blue logos and branding. Color: what a deep and mysterious language! 10 color inspiration … Continue reading Color Theory

Three reasons why printing is important for your business today

Printing allows you to bring the aesthetic qualities of fonts, colors, images and texture that help to establish brand recognition. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. When used with other media, paper … Continue reading Three reasons why printing is important for your business today

Let’s Fold!

  Folding, what's the big deal? Other than compressing printed pieces down for mailing, storage, and displays, it is great for presentation, unique invitations, and even to tell a story as seen in the short video below. At Image Printing, we can help you create and produce the folds you need to bring your project … Continue reading Let’s Fold!

When you want to take your print project to a next level, foil stamping can add that additional level of distinction required to separate you from the rest.

With our extensive knowledge and years of experience we can assist you with choosing from the many varieties of reflective or pigment foils that will complement your project perfectly. Foil stamping is a process by where a durable brass die created from your beautiful artwork is heated and stamped onto the foil of your choice. … Continue reading When you want to take your print project to a next level, foil stamping can add that additional level of distinction required to separate you from the rest.

QR Codes and Personalized URLs in your Print and Digital Marketing Strategy

Traditional print marketing methods are still very effective even as digital marketing trends upward. You can, however, make them work effectively together. One way to do this is with QR codes and personalized URLs. While digital marketing may be the way to go now, don’t believe that print marketing is going away anytime soon. Merging … Continue reading QR Codes and Personalized URLs in your Print and Digital Marketing Strategy

Image Printing changes the way you see digital printing with the Xerox iGen 5

Everything about the Xerox iGen 5 Press is built for the changing world of printing. The iGen 5 brings new enhancements with the most productive digital press in the industry. Increased half tone and line screen control giving you sharper and clearer photos, crisp and clear type – even very small point type, and eye-catching … Continue reading Image Printing changes the way you see digital printing with the Xerox iGen 5

Digital Printing

Digital printing is an excellent choice when lower quantities are needed. Another benefit of digital printing is the variable data capability. When each piece needs a unique code, photo, name or address, digital is the only way to go. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not … Continue reading Digital Printing