imageprintingblog

Why do we coat printed materials?

Essentia-My-Patient-Folder There are two very basic reasons why you might desire a coating on your printed piece, protection and visual appearance.

Protection: Coatings are used to help preserve the inks that are printed. A “flood” of coating (covering the entire surface) is a way to protect your materials. Coatings help reduce fingerprints, rub off and scratching. If your piece will be handled again and again, such as pocket folders, a coating will keep them looking fresh and new longer! Some ink take longer to dry than others. Certain coatings will speed the drying process and expedite your printed piece through the bindery processes without smearing or offsetting.
Visual Appearance: If you want all or part of your design to really stand out, a coating will do that for you. Coatings enhance colors and can be shiny or dull, and are a great tool for showing off photography and illustrations. Using a combination of dull and glossy can create a visually appealing effect!

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Not only on Earth Day

Print and paper actually GROWS trees when sourced from responsibly managed forests. In fact, many companies plant not one but TWO trees for every tree they harvest. The paper and forest product companies would want to commit suicide by using up all their resources (Source: Two Sides North America)

Some key info, courtesy of Two Sides, along with cited sources:

Paper is the most recovered of the recycled products (63.5%), easily outdistancing metals (34.5%) and glass (25.5%). Plastics is the big laggard at 7.1%. (American Forest & Paper Association, U.S. Environmental Protection Agency)
The global printing and paper industry accounts for 1% of global carbon dioxide emissions. (World Resources Institute)
On the other hand, the information and communications technology sector checks in at 2% of global greenhouse gas emissions, a figure that is expected to double by 2020. (Gartner)
“The forest products industry is a leader in the production of renewable energy, with more than 65% of the on-site energy needed to produce paper products derived from carbon-neutral biomass.” (American Forest and Paper Association)

So, taking care of our planet is not just an Earth Day thing, it is an everyday thing. The printing industry is committed to maintaining forest and recycling initiatives to not only help the planet but the industry as well.

Image Printing has been producing the highest quality printing in the region since 1994. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Image Printing at imageprinting.com

Folding 101

Paper type is still an essential factor in any type of job being printed. However, its properties and characteristics are what determine the capabilities and limitations it has. Folding and paper strength are very important indications of the durability of archival papers.

What is Folding Endurance?
Once a job is printed and folded, you may notice the finished product exhibits splitting at the spine. This may be the result of your paper undergoing stress, causing the fibers and coating to lift. This problem can be corrected by understanding a paper’s folding endurance. Folding Endurance is measured by the paper’s ability to withstand multiple folds prior to breaking. It is defined by several characteristics such as fiber strength, the fibers ability to effectively delaminate at the score, and sheet pliability. An increase in the percentage of fibers will strengthen the paper’s durability. It is also important to take into consideration the grain direction to which the product is being folded; the endurance of the fold becomes greater against the grain because it performs a stiffer hold, which will less likely cause it stress. Continue reading “Folding 101” →

i-Print Now

IPN_Titan

Image Printing offers you a great way to quickly manage your recurring printing needs hassle free and in a timely manner. i-Print Now cover all your print needs, from basic corporate identity materials to complex variable-data mail marketing campaigns.

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Why Die-Cutting?

image pantone christmas

In the printing industry, a die is a thin, razor-sharp steel blade that has been formed into a specific shape or pattern (think industrial cookie-cutter).

Die-Cutting refers to using a sharp die to cut paper, or other substrates into various shapes to make interesting and creative looks and to make folders and packaging. Like printing, die-cutting is an automated operation allowing multiple pieces of the same shape to be cut efficiently. Many standard dies are usually available for common shapes and custom die-cuts can be produced to fit your distinctive design.

Coupons

Along with cutting all the way through, the die can be a perforated outline of a shape or a line, allowing the perforated part to be easily detached for items such as coupons.

A lot of printing has a regular looking appearance such as a rectangular shape. With die cutting, you can break up this appearance with shapes, scores, holes, etc., providing a much more attractive piece. As an example, your brochure might have a window in the shape of your logo, or a shape cut from its cover or pages. You may also have uniquely sculpted edges and pockets on your piece.

Door Hangers

Die-cutting is also used for functionality, such as holes for door hangers, or an envelope with a die-cut window so that an address remains visible once the envelope is sealed. Simple business card slits or tabs found on pocket folders are die-cuts.

Many options for die-cutting are available to you with almost unlimited possibilities. Contact us today and we can help you with your next project.

What is Order Fulfillment?

Perfect order fulfillment is “the percentage of orders meeting delivery performance with complete and accurate documentation and no delivery damage.”

Image Printing’s fulfillment service offers an effective way to keep your costs down which helps your bottom-line. We offer you a comprehensive print management solution that includes safe and secure storage, on-time and damage free delivery along with an easy order solution to receive your products in a timely fashion without the hassle and expense of having to store your materials on site.

Continue reading “What is Order Fulfillment?” →

Packaging InDesign Files

Paper Weights Explained

16-Plus Design Tips to Make Your Direct Mail Shine

Direct-Mail

For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they’d be happy if direct mail died altogether. However, there is a way to redeem direct mail’s reputation and use it to pique your recipients’ interest: excellent design.

6 Design Tips That Let Content Shine
Consumers don’t want you to aim straight for their money; they want to be told a good story that enriches their lives with useful information. With this as your goal, here are some specific tips to keep in mind: Continue reading “16-Plus Design Tips to Make Your Direct Mail Shine” →

File Templates

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Setting up files without any assistance or a clear understanding of what your printer needs can be troublesome. Here we have provided a few templates to help you start your project off on the right foot. All of our templates are set up to the correct trim size, with folds and die-lines (if any) taken into account and indicated in the file.

Visit the template page on our website here for help in setting up your files.

Image Printing has been producing the highest quality printing in the region since 1994. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Image Printing at imageprinting.com

Preflighting in InDesign

OK, so what is Preflight? It sounds like something you might have to do before an aircraft takes off, and it is really the same idea, but instead for preparing a design document to ‘take off’ from the screen to go to the printing press.

Preflight Window

Before you can export your InDesign document to a print-ready format, you need to make sure that everything is going to print in the way that you want it to. The Preflight panel is going to flag up any technical issues that might cause a problem when you want to package your InDesign file, export it, or send it to a printer.

What types or combination of paper are good for publications?

When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life.

Print Collage

We look at printing publications in two ways, self cover or plus cover.

Self Cover Publications:
These tend to be more economical when it comes to printing. Self cover booklets are perfect for publications that don’t have a long shelf life such as a pricing catalogue or bulletins.

Self Cover Popular Paper Choices:
60 lb. matte/gloss book, 70 lb. matte/gloss book, 80 lb. matte/gloss book, 100 lb. matte/gloss book, 60 lb. uncoated text

Plus Cover Publications:
The cover is generally produced on a heavier stock than the inside pages, making the publication a little stronger and able to stand up to repeat handling.

Plus Cover Popular Paper Choices & Combos:
80 lb. gloss/matte cover with 80 lb. gloss/ matte book; 80 lb. gloss/matte cover with 70 lb. gloss/matte book, 80 lb. gloss/matte book and 60 lb. gloss/matte book.

Have You Ever Wondered How Carbonless Paper Work?

A user would write on the front of the form, and the pressure from the writing or printing would cause the carbon from each sheet of carbon paper to image on the piece of paper beneath it.

Carbonless Paper Was Invented in 1954.

Carbonless paper is coated with two different types of chemicals: CF (Coated Front), and CB (Coated Back). These chemicals are held in tiny capsules and are released when the capsules are burst by pressure from a pen or printer.

Coated Paper

When the CF and CB chemicals interact, the CF chemicals darken causing an image to appear on the CF side of the sheet. One easy way to tell that the CF and CB chemicals are different is that the image appears on only the front sheet; there is no image on the back of any sheets.

Since this type of paper produces an image without carbon, it is called “carbonless paper.”

Typography

The artistic arrangement of type in a readable and visually appealing way.

Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.

Do you know all 20 of the typography mistakes every beginner makes?

Color Theory

The study of how colors make people feel and respond. Certain colors tend to evoke certain subconscious emotions and feelings in people – for example, we tend to associate blue with trust and dependability, hence why so many corporate businesses have blue logos and branding.

Color: what a deep and mysterious language!

10 color inspiration secrets only designers know about?

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Three reasons why printing is important for your business today

Printing allows you to bring the aesthetic qualities of fonts, colors, images and texture that help to establish brand recognition.

Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. When used with other media, paper is like the imprint left behind when people have stopped looking at the screen.
You can put the printed piece down and come back at any time to finish reading. When you see your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print.
An excellent way to establish your brand is with printed publications and other branded materials. Printing allows you to bring the aesthetic qualities of fonts, colors, images and texture that help to establish brand recognition.

travel

Variable Data Printing

Variable Data Printing allows you to adjust your direct mail marketing campaign and make it more personalized. Variable data printing helps you to create more direct mail pieces that target your specific market. Here are a few ways variable data printing can help your campaign.

VDP2

Why just send out generic campaigns when you can make relevant information that appeals to each recipient.

Increase Your ROI – Adjust the information on your direct mail campaign based upon demographics such as gender, age, or any other information you have on your audience. Custom information is more appealing and relevant to the recipient.
Change Return Address or Phone Number – If you have multiple store locations, target the one that will be the most convenient for each recipient. Or, change phone numbers so recipients can contact various people within your company.
Change Fonts –Mailing list data can be printed directly on the direct mail piece in a range of fonts so that the type complements your identity.
Change Colors – Using color vs black and white will help to display your brand identity and highlight important information.
Change Images and Maps – You can change images and maps using variable data printing. Show where your storefront is located near their neighborhood. Customize images based on a specific person’s demographic.

Why just send out generic campaigns when you can make relevant information that appeals to each recipient. Contact any of our Account Executives to further assist you with variable data printing or visit imageprinting.com

Millennials and Printing

The millennial generation born between 1980 and 2000 spend more time on their electronic devices than any other generation. You may think that any marketing campaign that targets millennials wouldn’t have much use for printing, but millennials are diverse, and many of them are far more traditional than you may think.

As millennials grow in the work force, they will spend over a trillion dollars annually over the next five years. Millennials are a fast market but they are starting to age and form habits. Nearing the age of 40 now, they are no longer necessarily the young people you might have imagined when you heard the word only a few years ago.

Millennials have helped lead the return of traditional forms of printing such as stationery and greeting cards.

Some millennials crave the feel of print and a better delivery for content. This hold true for books as well. A survey of college students found that 92% prefer reading print material to digital material. If the cost of the print and digital copy of a leisure book were the same, 80% would pick the paper version.

As we grow in the world of communications, all generations continue to view printing as a necessary and effective way of getting your message across. Contact any of our Account Executives today and they would be happy to assist you with conveying your messages through the medium of print.

Why does it take 5 to 7 days to complete my printing order?

Proof

We typically turnaround printing in 5 to 7 business days from the time we receive the files until the piece is delivered. We also realize there are times when you need us to step it up and deliver your projects sooner.

We will do our best to honor your requests for quicker delivery if it is in our power to do so.

Below is a brief timeline of how the process works.

Upon receiving your files, they are inspected and preflighted to ensure all components of the file are included such as fonts, colors, bleeds, marks, etc.
A PDF proof will be generated and emailed so that you can see that your file lines up with what we have output.
Next, after PDF approval, a color proof is generated for you to see a folded, cut down to size rendition on the actual stock – for digital only. A true color EPSON proof is made for conventional printing.
With a built-in time around 24 hours for you to proof and ok the sample, the file is then finalized and plated for the press.
Next it is printed and given a day to dry so that it can be handled in the rest of the production area.
After it’s printed, it moves to the bindery stage where any trimming, folding, collating, stitching, or gluing is performed as required. This can take multiple days depending on the size and scope of the project.
Note, any special operations such as scoring, die cutting, foil stamping, numbering, etc. will add additional time but will be worked into the schedule.
Finally, packaging, boxing, shipping, and/or mailing will be the last step in delivering your printed piece on time.

As with all jobs, the timeline and schedule will vary with the type and size of your job. Digital job can shorten the time of your order dramatically by eliminating plate burning and using variable data versus crash numbering. Visit with any of our Account Executives at Image Printing for turnaround times and all your print projects.

Let’s Fold!

Folding, what’s the big deal? Other than compressing printed pieces down for mailing, storage, and displays, it is great for presentation, unique invitations, and even to tell a story as seen in the short video below. At Image Printing, we can help you create and produce the folds you need to bring your project to life. Contact one of our Account Executives today and see what we can do for you.

https://www.paperspecs.com/gallery/weekly-paper-inspiration/a-tall-story-2/

Use die cuts to make your printed piece stand out in a crowd

Let’s talk for a moment about how you can make your printed piece stand out with die cutting. When cutting through paper with reveal windows, custom shapes or pop-ups, your piece will come to life.

No longer will you need a flat generic piece when it can have dimension, movement and shapes that add interest to your project.

You don’t need to just use squares and rectangles. Create unique shapes, match logos, even letters that will enhance your design. You can engage customers with die cutting that wow the recipient and leave an impression. Your pieces can be creative, exciting, and functional so people will want to keep them.

Die cut pieces that are 3D can literally stand alone and add depth. Think of the possibilities for items to be left behind with a client or displayed in your place of business.

At Image Printing , we have a variety of dies on hand and can help you to create a custom die for your specific needs. Visit with any of our Account Executives for additional die cut information and for all your printing needs.

Why printing works!

Contact us today to see what we can do for you!

Printing Infogram

Preflighting in Adobe Acrobat

Acrobat Preflight

Did you know you can preflight files in Adobe Acrobat? You can catch any unseen errors that you may have missed before you submit your files such as missing fonts, RGB images, bleeds, etc. This can be particularly helpful when your native files are created in programs other than InDesign which has a preflight tab already built into the software.

See the video below for tips on how to preflight your document in Adobe Acrobat.

https://www.youtube.com/watch?v=iK4kmsu40E4?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent]

When you want to take your print project to a next level, foil stamping can add that additional level of distinction required to separate you from the rest.

With our extensive knowledge and years of experience we can assist you with choosing from the many varieties of reflective or pigment foils that will complement your project perfectly. Foil stamping is a process by where a durable brass die created from your beautiful artwork is heated and stamped onto the foil of your choice. The thin layer of foil film then transfers to the paper surface, leaving the chosen design imprinted beautifully on the paper. Gold and silver are the most commonly used to create a glossy or reflective finish, but there are a multitude of pigment foils available as well.

Foil stamping can be combined with embossing to create an even more complex and striking 3D image. Besides its great appearance, foil stamping does not require ink, it’s durable, cost-effective, and environmentally friendly. Although choosing to foil stamp your next project may require additional cost for the brass die, it is well worth the end result. Keep in mind organization and time should be considered in the equation.

Some common uses for foil stamping include wedding invitations, napkins, book covers, stationary packages, pocket folders, annual reports and specialty branding items. Ask your Image Printing Account Executive how you can take your next print project to a higher level.

QR Codes and Personalized URLs in your Print and Digital Marketing Strategy

Traditional print marketing methods are still very effective even as digital marketing trends upward. You can, however, make them work effectively together. One way to do this is with QR codes and personalized URL s.

While digital marketing may be the way to go now, don’t believe that print marketing is going away anytime soon. Merging print and digital in a marketing campaign is the best way to maximize your marketing campaign.

QR codes along with personalized URLs can complement specific campaign goals. Using Variable Data Printing (VDP) you can specifically target your customers with these powerful tools.

IP_QR

@imageprinting94

QR codes and personalized URLs provide insights about customers and where they’re engaging with your printed materials. This combines offline and online resources and encourages offline customers to visit your online presence.

What’s the difference between coated and uncoated paper?

When you are choosing a paper for your project, what do all the paper terms mean? We are going to try to sort that out for you.

Coated Paper
Coated paper has been coated with a surface sealant. Paper with a coating is smooth and shiny while uncoated paper is flat with little or no shine. Gloss stock makes colors look smoother, deeper, richer, with great color-contrast. Photos and graphics tend to look better on gloss stock, while text heavy documents and artwork are often use matte stock (which is a coated paper).

Text is more easily read on paper with a matte finish. The softer looking dull surface of matte paper provides color contrast and clarity. Unlike glossy paper, matte stock is more forgiving of fingerprints, smudges and dust.

Gloss —gloss coated paper has a high sheen. Gloss papers have less bulk and opacity and are typically less expensive than dull & matte paper of equal thickness.
Satin —a satin coating is a less shiny coated finish. It has a lower gloss level than gloss finish, yet a higher gloss level than matte finish.
Matte —a matte coated paper is a non-glossy, flat looking paper with very little sheen. Matte paper is more opaque and higher in cost, but still provides an excellent surface for vibrant color.
Dull —a dull finish coated paper is a smooth surface paper that is low in gloss.

Uncoated Paper
Uncoated paper stock is paper that has not been coated with a surface sealant. Uncoated paper is very absorbent, and ink dots will tend to spread outwards (i.e., dot gain), leading to a less precise and darker image than when printed on coated stock. A similar effect happens when a paper towel is placed on a spilled drop of coffee. The drop diameter increases and gets a ragged edge as the liquid spreads in the absorbent fibers. This dot gain can be minimized using sophisticated printing techniques, but it can’t be eliminated. Coated paper is less absorbent and therefore dot gain is usually not an issue.

Wove or Smooth —these has a very smooth surface.
Laid —laid paper is created with textured lines on its surface. This finish is used frequently for business stationery elements, such as letterhead, envelopes and business cards.
Linen —similar to a laid finish, this paper has textured lines on the surface of the sheet, but they are finer. This paper is also used for business stationery.

Image Printing changes the way you see digital printing with the Xerox iGen 5

Everything about the Xerox iGen 5 Press is built for the changing world of printing. The iGen 5 brings new enhancements with the most productive digital press in the industry.

Increased half tone and line screen control giving you sharper and clearer photos, crisp and clear type – even very small point type, and eye-catching color.
A faster, more productive digital press, thanks to automation and intelligence built into the press from end to end.
iGen 5 prints on heavier paper stock (up to 24 pt.) making it great for any job – from pamphlets to packaging.
Using proprietary offset like inks, iGen 5 produces quality that rivals traditional offset printing.

Spot and Process Colors

You can designate colors as either spot or process color types, which correspond to the two main ink types used in commercial printing. In the Swatches panel, you can identify the color type of color using icons that appear next to the name of the color.

Spot Colors

A spot color is a special premixed ink that is used instead of, or in addition to, process inks, and that requires its own printing plate on a printing press. Use spot color when few colors are specified and color accuracy is critical.

Keep the following guidelines in mind when specifying a spot color:

For best results in printed documents, specify a spot color from a color-matching system supported by your commercial printer. Several color-matching system libraries are included with the software.
Minimize the number of spot colors you use. Each spot color you create will generate an additional spot color printing plate for a printing press, increasing your printing costs. If you think you might require more than four colors, consider printing your document using process colors.
You can use a spot color printing plate to apply a varnish over areas of a process color job. In this case, your print job would use a total of five inks—four process inks and one spot varnish.

About process colors

A process color is printed using a combination of the four standard process inks: cyan, magenta, yellow, and black (CMYK). Use process colors when a job requires so many colors that using individual spot inks would be expensive or impractical, as when printing color photographs.

For best results in a high-quality printed document, specify process colors using CMYK values printed in process color reference charts, such as those available from a commercial printer.
The final color values of a process color are its values in CMYK, so if you specify a process color using RGB (or LAB, in InDesign), those color values will be converted to CMYK when you print color separations. These conversions differ based on your color-management settings and document profile.
Avoid using process colors in documents intended for online viewing only, because CMYK has a smaller color gamut than that of a typical monitor.

color picker

Use spot and process colors together

Sometimes it’s practical to use process and spot inks in the same job. For example, you might use one spot ink to print the exact color of a company logo on the same pages of an annual report where photographs are reproduced using process color. You can also use a spot color printing plate to apply a varnish over areas of a process color job. In both cases, your print job would use a total of five inks—four process inks and one spot ink or varnish.

Compare colors in InDesign and Illustrator

Adobe InDesign and Adobe Illustrator use slightly different methods for applying named colors. Illustrator lets you specify a named color as either global or nonglobal, and InDesign treats all unnamed colors as nonglobal, process colors.

The InDesign equivalents to global colors are swatches. Swatches make it easier to modify color schemes without having to locate and adjust each individual object. This is especially useful in standardized, production-driven documents like magazines. Because InDesign colors are linked to swatches in the Swatches panel, any change to a swatch affects all objects to which a color is applied.

The InDesign equivalents to nonglobal swatches are unnamed colors. Unnamed colors do not appear in the Swatches panel, and they do not automatically update throughout the document when the color is edited in the Color panel. You can, however, add an unnamed color to the Swatches panel later.

Digital Printing

Digital printing is an excellent choice when lower quantities are needed. Another benefit of digital printing is the variable data capability. When each piece needs a unique code, photo, name or address, digital is the only way to go.

While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs and the best solution is digital printing.

Some Advantages of Digital Printing:

Variable Data Printing: This will allow you to personalize each piece with specific information. Variable data printing can include names and addresses, unique images, identifiers, specific URLs, and QR codes.
Short Run Printing: Digital printing allows you to make a smaller order of postcards or other printed products. Using toner, digital printing does not need plates making short run digital printing the affordable choice.
Quick Turn Around Time: Digital printing can be turned around very quickly. If the files are ready, we can hit print!
On Demand Printing: Digital Printing technology accommodates the need to print only the amount you require – on demand, without storage.
Exceptional Quality: Digital printing has advanced color match capabilities that ensures vibrant, accurate color.
Accommodating Creative Ideas: If you can dream it, we can do it. Increase your response rates on a campaign when you incorporate personalization and creative design. We can print on 24-point paper and print high page count documents in low quantities.

Here’s what you can do with Digital Printing:

Business Cards
Post Cards
Mailers
Buck Slips
CD Covers
Catalogs and Booklets
Menus
Brochures
Presentation Books
Flyers
Posters
Letterheads
Envelopes
Greeting Cards
Wedding Invitations
Newsletters
Rack Cards
Announcements

Our Brains Naturally Love Print

Ink Blob

In 2015, Temple University neuroscientists conducted a study using MRI brain scans to compare participants’ responses to digital versus physical media. The study revealed that paper advertising activated the ventral striatum, or reward center of the brain, more than digital media. Our natural cognitive connection with print is great news for marketers.

Many savvy brands have recognized the power of print’s multi-sensory experience, using it to their advantage. According to a recent study by Mequoda, 69.9% of adult Americans have read an average of 2.91 print magazines in the past 30 days. That’s good news! It seems that consumers love to hold printed pieces in their hands, now more than ever.

Print packs a punch!

Millennials and Power of Print

Mailing Graphic

Millennials are usually considered to be the generation born between 1980 and 2000. It may come as no surprise that millennials spend more time on electronic devices than any other generation, including post-millennials. A common misconception tends to be that print wouldn’t be a very effective marketing strategy. On the contrary, many studies prove that millennials are diverse and yet traditional. That makes print and millennials a great mix. It’s important to keep in mind that print is fundamentally better than digital when helping us retain information, regardless of the generation.

Continue reading “Millennials and Power of Print” →

The Neuroscience of Touch – Going Tactile

When was the last time you thought about packaging from a consumer’s perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in, is branded in print. We may not realize it, but the brands we purchase have a great deal to do with the print packaging it is wrapped in.

Scientists are still trying to unlock the mystery of the human brain. According to the Society of Neuroscience, the brain not only controls the entire nervous system, our health, and body, but it “shapes our thoughts, beliefs, hopes, dreams, and imaginations” as well. When it comes to print, what we see and what we feel creates experiences that directly affect the brain. It is these brain experiences that often becomes the basis of the consumer‘s buying decisions. How exactly does print affect the brain?

Continue reading “The Neuroscience of Touch – Going Tactile” →