For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique … Continue reading 16-Plus Design Tips to Make Your Direct Mail Shine
Setting up files without any assistance or a clear understanding of what your printer needs can be troublesome. Here we have provided a few templates to help you start your project off on the right foot. All of our templates are set up to the correct trim size, with folds and die-lines (if any) taken … Continue reading File Templates
OK, so what is Preflight? It sounds like something you might have to do before an aircraft takes off, and it is really the same idea, but instead for preparing a design document to ‘take off’ from the screen to go to the printing press. Before you can export your InDesign document to a print-ready … Continue reading Preflighting in InDesign
When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. We look at printing publications in two ways, self cover or plus cover. Self Cover Publications: These tend to be more economical when it comes to printing. … Continue reading What types or combination of paper are good for publications?
A user would write on the front of the form, and the pressure from the writing or printing would cause the carbon from each sheet of carbon paper to image on the piece of paper beneath it. Carbonless Paper Was Invented in 1954. Carbonless paper is coated with two different types of chemicals: CF (Coated … Continue reading Have You Ever Wondered How Carbonless Paper Work?
The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas. Do you know all 20 of the typography mistakes every beginner makes? Image Printing has been producing the highest quality printing in the region since … Continue reading Typography
The study of how colors make people feel and respond. Certain colors tend to evoke certain subconscious emotions and feelings in people – for example, we tend to associate blue with trust and dependability, hence why so many corporate businesses have blue logos and branding. Color: what a deep and mysterious language! 10 color inspiration … Continue reading Color Theory
Printing allows you to bring the aesthetic qualities of fonts, colors, images and texture that help to establish brand recognition. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. When used with other media, paper … Continue reading Three reasons why printing is important for your business today
Variable Data Printing allows you to adjust your direct mail marketing campaign and make it more personalized. Variable data printing helps you to create more direct mail pieces that target your specific market. Here are a few ways variable data printing can help your campaign. Why just send out generic campaigns when you can make … Continue reading Variable Data Printing
The millennial generation born between 1980 and 2000 spend more time on their electronic devices than any other generation. You may think that any marketing campaign that targets millennials wouldn’t have much use for printing, but millennials are diverse, and many of them are far more traditional than you may think. As millennials grow in … Continue reading Millennials and Printing
We typically turnaround printing in 5 to 7 business days from the time we receive the files until the piece is delivered. We also realize there are times when you need us to step it up and deliver your projects sooner. We will do our best to honor your requests for quicker delivery if … Continue reading Why does it take 5 to 7 days to complete my printing order?
Folding, what's the big deal? Other than compressing printed pieces down for mailing, storage, and displays, it is great for presentation, unique invitations, and even to tell a story as seen in the short video below. At Image Printing, we can help you create and produce the folds you need to bring your project … Continue reading Let’s Fold!
Let’s talk for a moment about how you can make your printed piece stand out with die cutting. When cutting through paper with reveal windows, custom shapes or pop-ups, your piece will come to life. No longer will you need a flat generic piece when it can have dimension, movement and shapes that add interest … Continue reading Use die cuts to make your printed piece stand out in a crowd
Contact us today to see what we can do for you! Image Printing has been producing the highest quality printing in the region since 1994. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in … Continue reading Why printing works!
Did you know you can preflight files in Adobe Acrobat? You can catch any unseen errors that you may have missed before you submit your files such as missing fonts, RGB images, bleeds, etc. This can be particularly helpful when your native files are created in programs other than InDesign which has a preflight … Continue reading Preflighting in Adobe Acrobat
With our extensive knowledge and years of experience we can assist you with choosing from the many varieties of reflective or pigment foils that will complement your project perfectly. Foil stamping is a process by where a durable brass die created from your beautiful artwork is heated and stamped onto the foil of your choice. … Continue reading When you want to take your print project to a next level, foil stamping can add that additional level of distinction required to separate you from the rest.
Traditional print marketing methods are still very effective even as digital marketing trends upward. You can, however, make them work effectively together. One way to do this is with QR codes and personalized URLs. While digital marketing may be the way to go now, don’t believe that print marketing is going away anytime soon. Merging … Continue reading QR Codes and Personalized URLs in your Print and Digital Marketing Strategy
When you are choosing a paper for your project, what do all the paper terms mean? We are going to try to sort that out for you. Coated Paper Coated paper has been coated with a surface sealant. Paper with a coating is smooth and shiny while uncoated paper is flat with little or no shine. Gloss … Continue reading What’s the difference between coated and uncoated paper?
Everything about the Xerox iGen 5 Press is built for the changing world of printing. The iGen 5 brings new enhancements with the most productive digital press in the industry. Increased half tone and line screen control giving you sharper and clearer photos, crisp and clear type – even very small point type, and eye-catching … Continue reading Image Printing changes the way you see digital printing with the Xerox iGen 5
You can designate colors as either spot or process color types, which correspond to the two main ink types used in commercial printing. In the Swatches panel, you can identify the color type of color using icons that appear next to the name of the color. Spot Colors A spot color is a special premixed ink that … Continue reading Spot and Process Colors
Digital printing is an excellent choice when lower quantities are needed. Another benefit of digital printing is the variable data capability. When each piece needs a unique code, photo, name or address, digital is the only way to go. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not … Continue reading Digital Printing