For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they’d be happy if direct mail died altogether. However, there is a way to redeem direct mail’s reputation and use it to pique your recipients’ interest: excellent design.
6 Design Tips That Let Content Shine
Consumers don’t want you to aim straight for their money; they want to be told a good story that enriches their lives with useful information. With this as your goal, here are some specific tips to keep in mind:
• Build a mailing list only of customers who would already be interested in your product. Covering a neighborhood with pet care postcards will just annoy residents if none of them owns a pet.
• Include a call to action that is urgent, but not pushy. Give a deadline for the coupon you’re offering, or use another friendly encouragement for the recipient to respond.
• Go for a larger size if you use postcards, as this gives you more room to include all the essential info and some fun visuals without cramming anything in.
• Also for postcards, always use both sides. The address side of the card is an often-wasted opportunity to hook viewers and make them want to know more.
• Keep words to a minimum — convey as much through your illustrations, white space, font choices and layout as you can. High-quality background photos are one of the easiest ways to make your piece engaging and communicate a message that a few well-chosen words can supplement.
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Image Printing has been producing the highest quality printing in the region since 1994. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Image Printing at imageprinting.com
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