Our Brains Naturally Love Print

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In 2015, Temple University neuroscientists conducted a study using MRI brain scans to compare participants’ responses to digital versus physical media. The study revealed that paper advertising activated the ventral striatum, or reward center of the brain, more than digital media. Our natural cognitive connection with print is great news for marketers.

Many savvy brands have recognized the power of print’s multi-sensory experience, using it to their advantage. According to a recent study by Mequoda, 69.9% of adult Americans have read an average of 2.91 print magazines in the past 30 days. That’s good news! It seems that consumers love to hold printed pieces in their hands, now more than ever.

Print packs a punch!


Image Printing has been producing the highest quality printing in the region since 1994. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Image Printing at imageprinting.com

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Millennials and Power of Print

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Millennials are usually considered to be the generation born between 1980 and 2000. It may come as no surprise that millennials spend more time on electronic devices than any other generation, including post-millennials. A common misconception tends to be that print wouldn’t be a very effective marketing strategy. On the contrary, many studies prove that millennials are diverse and yet traditional. That makes print and millennials a great mix. It’s important to keep in mind that print is fundamentally better than digital when helping us retain information, regardless of the generation.

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The Neuroscience of Touch – Going Tactile

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When was the last time you thought about packaging from a consumer’s perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in, is branded in print. We may not realize it, but the brands we purchase have a great deal to do with the print packaging it is wrapped in.

Scientists are still trying to unlock the mystery of the human brain. According to the Society of Neuroscience, the brain not only controls the entire nervous system, our health, and body, but it “shapes our thoughts, beliefs, hopes, dreams, and imaginations” as well. When it comes to print, what we see and what we feel creates experiences that directly affect the brain. It is these brain experiences that often becomes the basis of the consumer‘s buying decisions. How exactly does print affect the brain?