For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique … Continue reading 16-Plus Design Tips to Make Your Direct Mail Shine
Setting up files without any assistance or a clear understanding of what your printer needs can be troublesome. Here we have provided a few templates to help you start your project off on the right foot. All of our templates are set up to the correct trim size, with folds and die-lines (if any) taken … Continue reading File Templates
OK, so what is Preflight? It sounds like something you might have to do before an aircraft takes off, and it is really the same idea, but instead for preparing a design document to ‘take off’ from the screen to go to the printing press. Before you can export your InDesign document to a print-ready … Continue reading Preflighting in InDesign
When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. We look at printing publications in two ways, self cover or plus cover. Self Cover Publications: These tend to be more economical when it comes to printing. … Continue reading What types or combination of paper are good for publications?
A user would write on the front of the form, and the pressure from the writing or printing would cause the carbon from each sheet of carbon paper to image on the piece of paper beneath it. Carbonless Paper Was Invented in 1954. Carbonless paper is coated with two different types of chemicals: CF (Coated … Continue reading Have You Ever Wondered How Carbonless Paper Work?